TikTok is introducing a fresh option that allows them to reduce the amount of AI-made videos appearing in their timelines. This initiative comes as the company revealed that it currently hosts over 1 bn AI videos.
Trial and Implementation
The new functionality is in a pilot phase over the following weeks before a global release. This development coincides with a increase in content created by AI, fueled by emerging content generation software.
The Broader AI Trend
Studies have shown that approximately a tenth of the quickest rising channels on a popular video site exclusively feature clips produced artificially. A large amount of this content is deemed low-quality AI content, a term for substandard, mass-produced content that is often absurd or dreamlike.
Our research shows that a lot of users enjoy content created using AI tools, ranging from computer-generated images to informative clips, and we intend to provide users the ability to increase or decrease of that, depending on their own likes,” stated a platform representative.
AI on the Platform
The service shared that there are presently 1.3bn videos on its network identified as AI-generated. Collectively, over 100 million pieces of content are uploaded to the app daily, making clips made by AI a relatively small part of its complete catalog.
How to Adjust Settings
Members will be capable of limit or boost the amount of AI content they watch by accessing the topic control setting in the application and picking the AI content topic. Other topics that currently be controlled under the filter include news, clothing, aesthetics, and dance.
Content Labeling and Policies
TikTok’s rules mandate users to label lifelike AI-generated content, and it forbids malicious deepfakes of well-known individuals or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its terms of service.
Furthermore, the app will from now on attach an artificially created tag to content created with its own AI tools, or identified by an collaborative effort for identifying content made by AI. This action is aimed to deter users from seeking to bypass the disclosure requirement.
Responsible AI Funding
The platform is additionally launching a $2 million educational fund for experts and organizations to produce learning resources about ethical AI use. This initiative will benefit charitable organizations focused on educating programming and robotics.
Platform Protection
The platform has defended its moderation strategy, following discussion over intentions to lay off hundreds of review team members in the UK. TikTok is planning to cut a significant number of roles in its content moderation division in its British office, with worker representatives and online safety experts voicing alarm that people are being substituted by AI moderation.
A trust and safety lead explained that people-led review would still have a role, but artificial intelligence can protect employees by eliminating the most distressing content prior to it has to be seen by humans. The company stated a significant reduction in explicit and harmful content reviewed by safety staff over the last 12 months due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to maintain a secure environment,” the official commented. “We’ll have people as involved in the system, but we additionally believe it’s highly necessary to limit contact with unsafe media as swiftly, which is why a significant AI assistance is making a difference work at speed.”
